In Vietnam, e-commerce in the past 5 years has also continuously grown at double-digit rates, from 23% to 37%. In 2018, Vietnamese e-commerce grew by 30% and reached a scale of 8 billion USD. In 2020, the market size is forecasted to increase more strongly, possibly reaching the level of 13-15 billion USD. One of the factors promoting e-commerce is that the rate of Internet users in Vietnam has increased rapidly, now accounting for about 65% of the population (97 million people), of which over 67% of Internet users at least buy online once a year.
Although according to the "Vietnam E-Commerce White Paper 2019", the remaining problems of the industry raised by businesses operating e-commerce websites include: Customers lack of confidence in the quality of goods, concerns about online payment, fear of personal information being revealed, high shipping and delivery costs... However, most forecasts from international organizations about Vietnam's e-commerce market say that it will continue to strong growth from now to 2025. If the average growth rate in the period 2015-2018 is used to forecast, the scale of Vietnam's e-commerce market will reach about 33 billion USD by 2025, ranking third in Southeast Asia after Indonesia and Thailand.
In the context of consumers losing interest in shopping at brick-and-mortar stores, the e-commerce market is taking the opportunity to enter a period of strong growth. According to statistics, in 2016, there were 1.61 billion people globally buying online. Worldwide online retail sales are expected to grow from $1.9 trillion in 2016 to $4,060 billion in 2020.
Recent studies show that consumers across the globe are changing their shopping habits by spending more time and money on online purchases. According to the 2017 Consumer Conditions Scoreboard, the percentage of online shopping in the European Union (EU) has doubled in the past 10 years and increased from 29.7% in 2007 to 55 % The current. Online shopping now accounts for more than 9% of total retail sales in Europe and in the first months of 2016, 18 million Nordic internet users shopped online.
With an average spending of 1,033 euros ($1,202) per year on online shopping, the Swiss rank second in Europe, just behind the British, according to a ranking of countries that shop online. The Internet was recently published by Regiodata - a provider of European economic data. The British hold the top spot with almost 1,118 euros spent on online shopping. In third place in the ranking are Norwegians, with an average spending of more than 920 euros per year.
Meanwhile, according to the latest data released by the Berlin-based Association of Commerce and Email Orders (BEVH) based in Berlin (Germany), internet commerce in Germany has reached a record high in the first quarter of this year. February 2017. The BEVH report said that between April and June, online sales in Germany reached 13.97 billion euros (about 15.93 billion USD), an increase of about 12 % compared to the same period in 2016.
In the US, the country's Commerce Department said online retail sales in the second quarter of 2017 increased by 4.8% compared to the first quarter of 2017, to $ 111.5 billion and contributed 8.9% of the total. retail revenue. In 2016, e-commerce was a bright spot in the US retail industry. Statistics show that online sales in 2016 reached $394.86 billion, up 15.6% compared to 2015, recording the highest growth since 2013.
In the Asia-Pacific region, the region's e-commerce revenue accounted for 40% of total global e-commerce revenue in the first quarter of 2017, thanks to booming shopping activity in China. , Japan, Australia, Korea and India. Expert Marc Woo, of Google, predicts that Southeast Asia will become the next booming e-commerce market, thanks to the rise of the middle class as well as the popularity of the Internet. It is expected that the number of middle class people in ASEAN will increase from 190 million people in 2012, to 400 million people in 2020, and the number of people with Internet access will also triple to 600 million people by 2025.